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Veer Introduces New Exclusive Typefaces for 2010
Veer to offer dozens of new typefaces including the latest by Alejandro Paul, Jason Walcott, Rian Hughes and Stefan Hattenbach
NEW YORK, NY, January 16, 2010 /Art and Artists PR News/ -- Veer (www.veer.com), a producer and provider of affordable visual elements and design-related products, today announced that it is adding dozens of new typefaces to its already extensive typeface collection, including several Veer exclusives such as Alejandro Paul's latest script, Business Penmanship.
Alejandro Paul is one of Veer's most popular type designers and has won a number of awards for his previous work including honors from the Bienal Tipos Latinos in Latin America and Type Directors Club in North America. His new design, Business Penmanship, is an ode to a bygone era's obsession with elegant business handwriting and contains more than 1200 characters, including ligatures, alternates and a large set of beginning and end extensions and ornaments. It also contains characters from a wide range of Latin-based languages including Western and Central Europe and the Baltic region.
Further to its exclusive representation of Business Penmanship, Veer is also adding other new, exclusive typefaces in January including: Laguna Beach by Jason Walcott is a non-connecting script that evokes the beach culture of the 1960s and has the light and casual feel of handwriting.
Martian Text, also created by Jason Walcott, is a highly stylized geometric font based on circles, which evokes both a futuristic and Art Deco style.
Further exclusive typefaces to be added in February include: Paralucent Text by Rian Hughes, a new cut of the original Paralucent, has been re-tooled in response to the increased demand for this type at small text sizes. The type now includes wider tracking, more open counters and increased space between stroke and bowl. It is available in a simple and useful four-weight package: Book, Book Italic, Bold and Bold Italic, in Opentype with full CE support.
Replay by Stefan Hattenbach is the revival of a classic eighteenth-century type by William Caslon. It has a display weight, three upright weights and three italic weights, each including small caps, multiple sets of numerals, swash variants, extra ligatures and an elegant set of ornaments.
To celebrate the new exclusives, Veer is currently running a special promotion for North American customers, offering those who spend $99 or more on type by January 31, 2010 a free 2010 Pentagram Wall Calendar. Supplies are limited and some restrictions apply.
"Scripts continue to be a big trend, becoming more and more elaborate, and always pushing the font technology farther along," says Joe Newton, Product Manager, Type for
Veer. "Alejandro's Business Penmanship is a great example of how these fonts automatically substitute different glyphs based on context and proximity to other letters. We've added a lot of other new faces that support other popular trends such as geometric sans serifs, Victorian-style fonts, woodtype and the like."
These latest exclusives are in addition to many other typefaces Veer has recently introduced including Adios, Semilla, Theorem and Biographer by Alejandro Paul; Beauchef by Juan Pablo De Gregorio; De Soto by Stephen Rapp; Moped and Phaeton by Randy Jones; dozens of new faces from the outstanding French type foundry Porchez Typofonderie; and 40 new typefaces from TypeTrust.
This builds on popular collections like Umbrella , which features work like Compendium, by Alejandro Paul, Grant Avenue by Christian Robertson and Cordial Bloom by Riccardo Olocco and Daniele Zanoni.
The Veer Ideas creative community web site also has a new section called Kerned Events that features topical typesetting, based on news items. Kerned Events is created daily by Veer as well as an increasing variety of graphic designers worldwide, and showcases type used in playful and creative ways.
Veer offers over 9,000 typefaces in collections including: Umbrella, stylish display faces handpicked from around the world; Jukebox , inspired by sign painting and vintage Americana; Cabinet , distinctive text families for large projects and identity systems that features recognized international foundries as TypeTogether; and Red Rooster, which offers new designs and interpretations of historic faces.
Veer on Twitter (for customers): @VeerUpdate
Veer on Twitter (for contributors): @VeerMarkerplace
About Veer Veer sources and delivers affordable visual elements with imagination and style to help creatives diverge from the norm and generate fresh solutions. Veer's discerning, design-driven selection of stock photography, illustration and type are used daily in advertising, print and web design, corporate communications and publishing. Veer offers premium and low-priced royalty-free photography all on one web site. Veer is recognized for its creative community activities, including The Skinny blog and Veer Ideas networking web site. Veer serves its global customer base through its contact centers and award-winning web site localized for North America, the UK, Germany and the rest of the world at www.veer.com.
For more information, media can contact:
Dan Perlet
Public Relations
media@veer.com
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