Home » Art and Artists Articles » Artist Florine Asch Lends Support To Children's Cancer Charity CLIC Sargent
Artist Florine Asch Lends Support To Children's Cancer Charity CLIC Sargent
French artist, Florine Asch, has unveiled an exclusive watercolour for this year's Masterpiece Midsummer Party in aid of CLIC Sargent, which will raise money for children and young people with cancer.
LONDON, ENGLAND, April 22, 2011 /Art and Artists PR News/ -- The French artist credited with changing the way we use travel diaries, Florine Asch, has unveiled an exclusive watercolour for this year's Masterpiece Midsummer Party in aid of CLIC Sargent, which will raise money for children and young people with cancer. The Masterpiece Midsummer Party will take place at Masterpiece London 2011 on Thursday 30 June.
Florine, who has worked with fashion houses including Louis Vuitton and Hermes, has used her signature style to create an elegant illustration depicting the Royal Hospital Chelsea, on a summer evening. Elements of Florine's exclusive design will be used on the invitation and to theme the decor at the charity party.
Combining the best of the best in fine and decorative art, contemporary design and entertainment, the Masterpiece Midsummer Party in aid of CLIC Sargent aims to raise GBP300,000 to fund the charity's work across the UK. As well as performances from special guests who are to be announced shortly, it is an exciting opportunity for guests to enjoy a private viewing of the works of art on display at Masterpiece London while supporting CLIC Sargent.
Florine Asch commented: "I am delighted to be involved with the Masterpiece Midsummer Party in aid of CLIC Sargent. I think it's fantastic that art and charity can be brought together in this way to provide vital support for CLIC Sargent's work with children and young people with cancer."
CLIC Sargent Patron, and Chair of the organising committee, Lady Helen Taylor commented: "Florine's design captures the mood of the charity party perfectly! With the support and generosity of guests at the event, and, of course, the support of Masterpiece London who has chosen CLIC Sargent as its charity of the year, we hope to raise a significant amount of money to make a real difference to the lives of children and young people with cancer."
Nicola Winwood, Fair Director of Masterpiece London, said: "The Masterpiece Midsummer Party will be an unforgettable fundraising evening and we hope to see every ticket sold to help CLIC Sargent continue their fantastic work."
Masterpiece London 2011 takes place from 30 June - 5 July, on the South Grounds of the Royal Hospital Chelsea. The fair, which attracted over 18,000 visitors in 2010, provides a premium cultural experience for London residents, and UK and international visitors on a scale that no other fair of its kind does.
Tickets for the Masterpiece Midsummer Party in aid of CLIC Sargent can be purchased by calling +44 (0)20 8752 2883 or emailing masterpiece@clicsargent.org.uk.
For more information about CLIC Sargent please contact Elana McIntyre, Senior Media Officer: elana.mcintyre@clicsargent.org.uk / +44 (0)20 8752 2833. Outside office hours, call 0844 848 1189.
About childhood cancer
Every day 10 children and young people are told they have cancer, and diagnosis usually comes as a shock. Treatment normally starts straightaway and can last up to three years. Although survival rates are over 70%, cancer remains the single largest cause of death from disease in children in the UK.
About CLIC Sargent
CLIC Sargent is the UK's leading cancer charity for children and young people. It provides clinical, practical and emotional support for young cancer patients and their families, from diagnosis onwards. For more information visit www.clicsargent.org.uk
Note to sub editors
Please note that the name 'CLIC Sargent' should not be abbreviated to CLIC, and that the word 'CLIC' should always appear in capitals, as above.
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Press Release Contact Information:
Elana McIntyre
CLIC Sargent
Senior Media Officer
161 Hammersmith Road
Hammersmith, London
United Kingdom W6 8SG
Voice: 02087522833
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